| 翻訳と辞書 |
Dan & Dave
Dan & Dave was an advertising and merchandising campaign by American shoe manufacturer Reebok during the build-up to the 1992 Summer Olympics in Barcelona. The promotion was meant to generate excitement and support for the Olympic competition between American decathletes Dan O'Brien and Dave Johnson. However, the campaign had to be modified when O'Brien failed to qualify for the Olympics.
==History==
The campaign began with television commercials aired during Super Bowl XXVI.〔 O'Brien and Johnson, though rivals, were favored to win medals in Barcelona, and Reebok, which had recently lost U.S. market share to Nike,〔 was hoping to rebound with their endorsement. The television spots featured the same general message: "Who will be the world's greatest athlete – Dan or Dave? To be settled in Barcelona."
Reebok's plan went awry five weeks before the Games began, when O'Brien failed to qualify for the Olympics by missing the pole vault during Olympic trials in New Orleans.〔 This resulted in Reebok modifying the television spots to feature Dan cheering Dave on.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Dan & Dave」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|